By Sarah Weiss
Josh Groban and Mary J. Blige are making some noise, but not in the recording studio. The American Cancer Society collaborated with the music superstars to create television ads to inspire people everywhere to make this cancer’s last century.
As the American Cancer Society observes its 100th birthday, it is more determined than ever to ensure that more Americans get to see more birthdays. The renowned organization is the nation’s largest non-profit investor in cancer research, and secures resources for people fighting cancer while working to find cures that save lives.
The Groban and Blige ads are airing on ABC, CBS, NBC and USA networks, and feature the artists declaring the need to make noise for cancer research to finish the fight once and for all.
Musicians aren’t the only ones getting into the act. Michael Douglas, cancer-survivor and Academy Award-winning actor, is set to appear in a print ad campaign in May that will be featured in magazines such as Good Housekeeping, O, House Beautiful, and Redbook. In the ad, Douglas’ life-list will be displayed, with finding a cure for throat cancer at the top of the list.
Hoda Koab, breast-cancer survivor and co-host of the “Today Show,” will also be featured in a print ad campaign this month that will give supporters the chance to create their own ads about “finishing the fight.”
“During the past 100 years, the American Cancer Society has refused to be silent about ending cancer, and our efforts have helped change the course of the disease in the U.S. and across the world,” said Andrew S. Goldsmith, vice president of brand and creative strategy at the American Cancer Society. “This campaign is designed to celebrate the progress we’ve made, but recognize that there is still more work to be done. A century ago, the Society began the fight of a lifetime, now it’s time to join together and finish the fight.”
The American Cancer Society will turn 100 years old on May 22, and as a birthday wish, it is encouraging people to get involved in their local communities by participating in Relay for Life, Making Strides for Breast Cancer walk, or enrolling in Cancer Prevention Study-3 to help find healthier ways to beat cancer.
Watch the Josh Groban and Mary J. Blige ads below: