By Travis Clark
Some “thing” is coming to San Diego, and it’s taking the music industry by storm.
The San Diego Music Thing rolls into town September 11-13. What’s this “thing” all about? It’s a two-day music conference and festival that gives attendees the chance to meet industry professionals and improve their knowledge of the music business through interactive round-table sessions.
At night, more than 150 bands will perform at venues across the Southern California beach city. The eclectic lineup includes L.A-based indie rockers Liars, powerful female blues-rock duo Deap Vally, indie-pop duo Cults, Grammy-winning Latin rock band La Santa Cecilia, lo-fi dream pop outfirt Cherry Glazerr, surf-punk band the Frights, Torches — a duo that has made their mark on the LA music scene with dark, indie rock — and many, many more. For a full list of bands, click here.
Several musicians will also speak at the conference, including renowned electronic artist Moby, T.S.O.L frontman Jack Grisham, and R&B cult hero Swamp Dogg.
The Music Thing is produced by the San Diego Music Foundation, which educates youth about music in 75 schools across San Diego County. Created in 1991, the Foundation aims to make music performances available to children in need. It also offers professional development to current and emerging musicians, and offers free live performances for the general public.