By Laura Ferreiro
It’s not often that Los Angelenos get the chance to hang out on the steps of a brownstone in the shadow of the Empire State Building without first hopping on a plane, but they can do this and much more at a benefit concert on the New York backlot of Paramount Studios in Hollywood next month.
Billabong‘s sixth annual Design For Humanity will take place in L.A.’s version of New York on July 25. The benefit brings together an exciting array of bands including roots rock revivalists The Lumineers, anthemic Welsh rockers The Joy Formidable, Las Vegas indie rock quartet Imagine Dragons, and exciting up-and-comers Walk the Moon, who know how to rock a key-tar and bust out impressive dance moves.
In addition to musical performances, benefit-goers will get a sneak preview of the Billabong Spring 2013 collection during a runway show as part of the music-fashion-art block party sponsored by the clothing company. There will also be a Design For Humanity art auction, where original works of art by several notable artists will be sold during a silent auction.
A whopping 100% of the proceeds from ticket sales, product purchases and the art auction will be donated to the Chipotle Cultivate Foundation, a new foundation committed to creating a more sustainable and healthful food supply and raising awareness concerning food issues. The non-profit, which was established by Chipotle Mexican Grill to further its philanthropic efforts, accomplishes this by supporting family farmers and their communities, educators and programs that teach young people about food issues, and offering support to ranchers and farmers who are working to develop more sustainable practices.
Billabong started Design For Humanity six years ago so the international surfwear company’s marketing, art and design teams could come together to give back to non-profits that strive to make a positive impact on the community.
Tickets start at just $30. Grab yours here.