In 1968, British rock group The Kinks released the album, “The Village Green Preservation Society,” inspired by quaint “village greens” where country folk gathered for recreation and relaxation. Now, 45 years later, the Rainforest Alliance is teaming up with several musicians, actors, artists and anyone who wants to go green on Earth Day to give the album’s title track a green face-lift and encourage people to work together to make our planet healthier.
To raise awareness of sustainability and inspire people to act every day to create a greener, more sustainable world, the Rainforest Alliance is hosting a viral singalong to the Kinks’ song, “The Village Green Preservation Society” in preparation for Earth Day on April 22.
The Rainforest Alliance is a global non-profit that works to preserve wildlife and forests. Thanks to their efforts, more than 160 million acres of forests have been preserved for future generations.
Families, friends, and pets alike are encouraged to don their greenest outfits and record themselves lip-syncing to The Kinks’ song. You can also get into the act by filming yourself doing “sustainable actions.”
The idea behind the Earth Day PSA is to help people realize that small steps taken everyday will make a big improvements in the world. As musician Tennessee Thomas put it, “Our goal is to inspire people all over the world to become a part of The Village Green Preservation Society…to act every day to create a greener, more sustainable world…to be an integral member of a movement…a preservation society…that, in small ways, is making great strides to protect our future, our children’s future and our shared mother — Mother Earth!”
Sarah Sophie Flicker of The Citizens Band, along with her pals Maximilla Lukacs, Rebecca Fernandez and Tennessee Thomas are spreading the word about the Earth Day PSA project by making their own funky lip-sync videos.
They’re taking submissions until April 5, so get your lip-sync on today! Send your submissions to firstname.lastname@example.org.
Keep an eye out for the PSA’s debut on April 22 to commemorate Earth Day, and get inspired by watching Tennessee Thomas’ lip sync below: