Joining in the fight to stop AIDS can be as simple as pressing a button. Irish rock band U2 has teamed up with Bank of America to raise money to benefit RED’s campaign to fight AIDS and other deadly diseases while promoting their new single, “Invisible.”
For every download of the single via iTunes, RED’s Global Fund will be given a $1 donation from Bank of America.
So far, more than $3 million dollars have been raised from the “Invisible” campaign that began on Feb. 2 with the premiere of U2’s single during the Super Bowl. An hour after the commercial aired, the single was downloaded by more than one million fans.
“Invisible” is the first song U2 has finished from their forthcoming album, which was produced by Danger Mouse (The Black Keys, Gorillaz) and is expected to be released in the late spring or early summer. However, Bono says it won’t be the album’s first single, but it’s more of a teaser for the album. “We have another song we’re excited about to kick off the album,” Bono told USA Today. “This is just sort of a sneak preview – to remind people we exist.”
RED was initiated in 2006 by Bono and Bobby Shriver to provide funding for the Global Fund to fight AIDS, Tuberculosis and Malaria. Since its inception, RED has provided more than $240 million to the Global Fund which finances AIDS treatment, testing and prevention services in eight African countries.
“U2 provides the talent, RED brings a wealth of experience in the fight against AIDS, and we offer an immense platform to help get the message out,” said Anne Finucane, global strategy and marketing officer for Bank of America. “Together, we can produce significant results, as evidenced by the awareness we’ve been able to build and money we’ve been able to raise over the past few days.”