By Jack Riewe
Since 2005, Cherrytree Records has been championing promising rising artists like LMFAO, Ellie Goulding and Far East Movement. Now as part of the groundbreaking record label’s 10th anniversary celebration, Cherrytree has partnered with VH1 Save the Music for a no-holds-barred birthday bash.
The celebration, which takes place on March 9 at Webster Hall in New York City, will include never-before-seen collaborations from Sting and Feist, as well as performances from Far East Movement, Matthew Koma, Ivy Levan and The Last Bandoleros. The Great Dave Aude will serve as the house DJ.
Cherrytree Records has a history of nurturing innovative artists who go on to become chart-topping acts. The label was founded by Martin Kierzenbaum and has had a hand in developing many notable artists such as Lady Gaga and Keane, as well as writers including Michael Eizinger, and Grammy-winning mixer Robert Orton along the way.
“In April of 2005, we were releasing our very first album on Cherrytree – Feist’s Let It Die,” recalls Kierszenbaum. “We dreamed of creating a music company where musicians, songwriters and recording artists could experiment, innovate, collaborate and, most of all, have fun. Thanks to our fearless artists, loyal audience and tireless staff, we’ve been able to achieve and sustain exactly that kind of environment for a decade already.”
Ticket sales proceeds will benefit VH1 Save The Music, a nonprofit that works to restore music education programs in public schools and helps promote its numerous benefits such as improved classroom performance and self-esteem.