By Laura Ferreiro
Orange Amplifiers, Music for Good and Under the Radar Magazine teamed up for three days of events during the South by Southwest music festival March 12-14 benefiting music education charity Little Kids Rock.
The events at Austin’s Flamingo Cantina featured an array of incredible performances by artists including Charli XCX, EMA, Future Islands, The Mary Onettes, We Were Promised Jetpacks, Gruff Rhys of Super Furry Animals and Neon Neon, Connan Mockasin and more.
During the parties, festival-goers had the chance to demo a new line of Orange Crush Pro Amps and participated in the Orange Gives campaign. Each time someone used the hashtag #OrangeGives on Twitter or Instagram and posted a photo of Orange gear on stage, Orange donated $1 to Little Kids Rock.
Thousands of people used the #OrangeGives hashtag, which resulted in a generous donation from Orange Amps to Little Kids Rock to support the non profit’s work providing free music education and instruments to kids in underserved areas across the U.S.
Renowned guitarist Monte Pittman, known for his work with Madonna, also came by to lend a hand and told the crowd about how he supports the work of Little Kids Rock. Check out some of the highlights below.