Demi Lovato, The Lumineers, Andra Day and More Launch MusiCares Social Media Challenge

Demi Lovato supports the MusiCares Challenge

By Kennedi Johnson

The music community is a tight-knit group, so it comes as no surprise that there’s an organization created by music people for music people. This organization, the MusiCares Foundation, recently launched an innovative social media campaign, the #MusiCaresChallenge, to encourage people to support musicians in need by posing with their favorite albums.

The challenge asks music fans and musicians to take a snap or a video of themselves holding their favorite album, and post it to social media with the hashtag #MusiCaresChallenge. Those participating can then make a donation to the MusiCares Foundation and tag five friends to join in on the challenge.

The Lumineers support the MusiCares Challenge

Pop star Demi Lovato championed the cause by posting a picture of herself with her current favorite album, Beyoncé’s Lemonade. In addition to Lovato, several other celebrities are lending their time and support to the campaign including Troye Sivan, Andra Day, The Lumineers, The Avett Brothers, and the Backstreet Boys.

All proceeds from the campaign will be directed to those in need within the music community. To watch a video detailing the challenge and showcasing the celebrities involved, click here.

Described as the “music industry’s Red Cross,” the MusiCares Foundation is a non-profit founded by the Recording Academy to provide critical assistance and healthcare programs for members of the music community, including addiction recovery support and disaster relief. To date, MusiCares has provided more than $43 million in services and helped approximately 80,000 people.

Although it’s primarily known for the annual Grammy Awards, the Recording Academy has long been committed to lending a helping hand to members of the musical world in need. To find out more about the MusiCares Foundation, the Grammy Awards and the Recording Academy, click here.

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