“There’s little education, there are many bullets; When you read less, you fire more.” “Hay poca educación, hay muchos cartuchos; cuando se lee poco, se dispara mucho.”
These lines, from Calle 13’s new song “La Bala” (“The Bullet”), paint a grim portrait of violent crime in Latin America and the Caribbean. But the Grammy Award-winning Puerto Rican band also provides a solution-driven message of hope through education, a message made even clearer with the release of their new UNICEF-endorsed music video for “La Bala.”
The video follows an invisible bullet and the immediate and long-term disorder it cultivates around the world. The filmmakers never reveal where the bullet ends up, but it doesn’t matter; the invisible ammunition still tears through lives and devastates families wherever it goes. And while the brothers behind Calle 13 wanted to draw attention to crime rates in the Caribbean and Latin America, René Pérez Joglar (aka Residente) and Eduardo Cabra Martínez (aka Visitante) recognize the global importance of their message.
“La Bala has stopped being a song within our musical production to become an instrument against violence and the use of firearms around the world,” said Visitante. “This is a battle for peace, and throughout history, music has been a fundamental element that sways the emotions of those who can identify with the message. We trust the music, once again, will help to achieve such an important goal for all humanity”.
















